Top story"The great thing is being able to fully test marketing"
Technology enables marketers to really understand the impact of their decisions, and to test ideas before running them. Gavin Sheppard, marketing...Read more
Big data and little data
Information to change the world
In so much of the world, there are serious challenges to education and health for young people, and at the other end of the scale there are difficulties around healthy and responsible ageing. As the United Nations agency responsible for promoting health and equal opportunity, the UNFPA is dependent upon excellent data to inform how it tackles these serious questions.
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The ways in which individuals, whether in personal or professional contexts, communicate with one another is changing dramatically with every year that goes by. Chief executives in every industry need to tune in, or they risk being left behind.
Work models currently in use around the world are largely relics of a bygone era, and they need to be radically transformed in the interests of productivity, and meeting customer and employee needs. The right management and technology can make a huge difference.