BY Capgemini
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Capgemini IT: GROWTH ACCELERATOR

IT trends spotted and checked by experts

Marketing director at Smart Energy GB

Mr Gavin Sheppard is marketing director at Smart Energy GB, the organisation tasked with a £100 million promotion of the huge rollout of smart meters across the country. He leads a team responsible for...

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"The great thing is being able to fully test marketing"


18 May, 2015 08:39 am

Technology enables marketers to really understand the impact of their decisions, and to test ideas before running them. Gavin Sheppard, marketing director at Smart Energy GB, which is promoting the huge roll out of smart meters across the country, explains how important this measurement is.


 
Innovators Race

As Capgemini turns 50, we give early stage start-ups the opportunity to jump-start their business and win equity-free funding of $50,000.

For more information: www.innovatorsrace50.com

Innovators Race

As Capgemini turns 50, we give early stage start-ups the opportunity to jump-start their business and win equity-free funding of $50,000.

For more information: www.innovatorsrace50.com

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