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IT: GROWTH ACCELERATOR

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Co-founder of dunnhumby

Edwina Dunn is co-founder of dunnhumby, the pioneering company behind Tesco's Clubcard, My Kroger Plus and other loyalty programmes around the world. She and Clive Humby founded dunnhumby in their back...

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"Understanding your social media superfans is landscape changing"


19 Dec, 2013 10:29 am

Customer loyalty pioneer Edwina Dunn, co-founder of the dunnhumby company that invented Tesco's Clubcard scheme, explains exactly how businesses are making the most of the latest information on customers - as social media becomes a central place they interact with brands.


1 comment(s)
[1]
Comment by Andy Heppelle
26 Dec, 2013 05:24 pm
thought provoking and insightful. Would love to work with and learn with Edwina Dunn. Collaboration for Success, Andy
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