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Bayern Munich's digital transformation tackles fan content


15 Feb, 2016 03:02 pm

In July 2016, Bayern Munich football club will kick-off an ambitious digital transformation project called Digital 4.0. Described as the second-most important priority after the team itself, the project aims to give the club greater control and flexibility over its content and the way fans consume it around the world, among other goals. In this report, Stefan Mennerich, Director of IT and New Media, and Felix Loesner, Head of Social Media, explain the project's importance for the club and fans alike.


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