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Social platform Hootsuite opens up integration options


15 Apr, 2016 11:20 am

Social media management system company Hootsuite has announced its new open APIs for the purposes of publishing, user management and URL analytics.


Hootsuite allows users to manage 100+ social networks, share tasks with team members and analyse performance using one login, in one dashboard. 

"Our customers will see a lot of benefit from Hootsuite's open APIs," said Dan Nadir, vice president of product management at Proofpoint.

"The integration will allow [users] to directly post from Proofpoint's security and compliance solutions, creating more efficiency by centralising content and approvals," he added.

Nadir says that the ability to seamlessly integrate social data with other key enterprise companies like Proofpoint means that customers will be able to maximise social's impact on their organisation and with their own customers -- and this is essentially why Hootsuite has pushed for new integration connections.

"With the open APIs, Hootsuite's platform allows customers to connect social content and functionality to their existing platforms so they have the flexibility to integrate workflows and solutions that best fit their business needs," said Patience Yi, vice president of platform at Hootsuite.
TAKEAWAY THOUGHT
Firms must now recognise how prevalent video is as a means of information education for customers who engage with brands through social media.
 
Read more on forbes.com
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