Samsung has agreed to purchase Viv, an artificial intelligence (AI) assistance system, which was founded by the creators of Siri, Apple's digital helper.
Viv's co-founders are Dag Kittlaus, Adam Cheyer, and Chris Brigham who left Siri after the company was bought by Apple in 2010. They founded Viv in 2012.
Samsung did not disclose how much it paid for Viv, which is seen as a more powerful collaborative AI tool than Siri.
One of Viv's main features is its interconnectivity between different apps and services, allowing for more conversational queries that more closely reflect human speech patterns. Its other standout feature is its programmability. Viv can develop its own code without direct human input, according to the company.
"Instead of having to write every code instructed, you're really just describing what you want it to do," said Kittlaus. "The whole idea of Viv is that developers can go in and build any experience that they want."
Samsung's purchase of Viv may mean that the company is looking to develop voice-powered assistants for a large range of devices, such as electronically controlled household appliances in addition to smart phones. Explore the Trend: