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"In the tourist industry, the Internet has created a need for transparency"
15 Jul, 2013 09:42 am
Accor, which runs 4400 hotels globally, lives every day the digital revolution of the tourist industry: recommendation sites, booking agents, direct relationships with customers via smartphones. We speak to the marketing director of the largest hotel operator in the world.
Video translated from the French adfeature on Les Echos : "Technologie : accélérateur de croissance" in partnership with Capgemini France and published originally on 27 june 2012.
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