BY Capgemini
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Capgemini IT: GROWTH ACCELERATOR

IT trends spotted and checked by experts

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The Blackberry's rise and fall


3 Oct, 2016 09:55 am

RIM last week formally pulled the plug on its Blackberry handset, marking the end of an era for what was once the corporate smartphone of choice.



The Blackberry was the forerunner of "push" email for the masses, especially among corporate users who were often seen typing on the thumb pad in "prayer position." 

The device was also seen as a status symbol, on par with a Rolex or a Mont Blanc pen, but its market share began to erode after the début of Apple's iPhone and Android smartphones.

RIM made an ill-fated effort to compete against Apple and Android in 2012 with the launch of the BlackBerry 10, but the introduction of the new device only served to accelerate the Blackberry's demise.
TAKEWAY TREND
The end of the Blackberry era reflects how IT networks must not become too tightly integrated with a single mobile device, which can become obsolete as the end of the Blackberry, and before that the PalmPilot, shows.
Explore the Trend: Digital technology that breathes new life into the customer experience 
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As Capgemini turns 50, we give early stage start-ups the opportunity to jump-start their business and win equity-free funding of $50,000.

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