BY Capgemini
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Travel industry embraces digital transformation

23 Jun, 2016 08:00 am

Connectivity of data across the full breadth of the travel journey is essential.

© Fotolia

A new more connected, more data-empowered, more digitally transformed travel industry is emerging.
Successful firms have realised the need to 'control data' and use it as the lifeblood of the industry itself.
According to a recent news item, "The travel sector, in particular, needs to have digital transformation at the heart of its strategy - with companies such as Airbnb, Uber and Google leveraging data to disrupt this industry, the traditionally established hotels, airlines and travel agents can only thrive if they catch up - and fast."
TAKEAWAY THOUGHTThe travel industry has understood that transformation to digital business entails operational models that connect with customers at every touchpoint and location on their journeys. 
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