Connectivity of data across the full breadth of the travel journey is essential.
A new more connected, more data-empowered,
more digitally transformed travel industry is emerging.
Successful firms have realised the need to
'control data' and use it as the lifeblood of the industry itself.
to a recent news item, "The travel sector, in particular, needs to have digital
transformation at the heart of its strategy - with companies such as Airbnb,
Uber and Google leveraging data to disrupt this industry, the traditionally
established hotels, airlines and travel agents can only thrive if they catch up
- and fast."
TAKEAWAY THOUGHTThe travel industry has understood that transformation to digital business entails operational models that connect with customers at every touchpoint and location on their journeys.