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essential tech,

 

Samsung

IoT

connectivity


Samsung drives into auto sector with $8bn purchase of Harman


23 Nov, 2016 09:00 am

Mobile phone manufacturer Samsung's purchase of car infotainment provider Harman International Industries for $8 billion reflects how tech companies are seeking to take advantage of the increased connectivity in the auto sector.


@ Fotolia

Harmon will give Samsung access to car connectivity applications where smart phones are to play an increasingly important role.  In particular, Samsung will gain access to the 30 million vehicles that have Harman's audio and telematics systems.

Samsung's automotive play will also help it to gain ground against some of its chief competitors such as Apple, Google, and Microsoft, which have already made inroads in the connected car sector.

The deal could put Samsung in pole position in the automotive electronics sector as it seeks to diversify and find new markets following the fallout of the Galaxy Note 7 recall, which cost the company around $3 billion.


Read more on InformationWeek 

TAKEAWAY TREND
The world's largest smart phone makers' entry in the connected car business reflects how the Internet of all things (IoT) is expanding its reach into many different sectors.
Explore the Trend: Digital technology that breathes new life into the customer's experience
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