BY Capgemini
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Capgemini IT: GROWTH ACCELERATOR

IT trends spotted and checked by experts

Guest contributions

Data to increase certainty in an uncertain world
30 Sep, 2013 08:28 am
Data to increase certainty in an uncertain world

Given the inherent challenges of drilling for oil in increasingly remote sites, we spend $1 billion (637 million) annually on subsurface data, so that we can analyse before we drill...

Device management anchored on user needs
16 Sep, 2013 11:53 am

At Young's Seafood, we have changed our device management so that it is centred on the users rather than simply the technology. As a result, we have improved our processes and the way we address user needs, while cutting daily administration tasks.

Simplifying ultrafast electronic trading
13 Sep, 2013 04:54 pm
Simplifying ultrafast electronic trading

Implementing existing proprietary trading protocols can be difficult for financial market participants, and we are working to make things simpler. FIX Trading Community (formerly FIX...

'There's a requirement for us to be leading the technology race' 'There's a requirement for us to be leading the technology race'
5 Sep, 2013 10:58 am
"There's a requirement for us to be leading the technology race"

IT is integral to cars, and the luxury car market is determined to lead development. We hear from Philip Harnett, product manager at Rolls-Royce...

The targeted mobile advertising revolution
12 Aug, 2013 10:14 am

We believe that within five years, if you are a marketer and are not able to make the most of mobile advertising, it will be difficult to be in business. Our company, Weve, focuses on making the most of data insight on mobile users' demographics and behaviour to deliver them with relevant offers,...

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Adding mobility to professional social networks
8 Aug, 2013 12:57 pm
Adding mobility to professional social networks

With 50 million users, of which 11 million are in Europe, Viadeo is tackling new horizons: the usage of social networks on smartphones and tablets...

Using mobile devices to improve sales efficiency
5 Aug, 2013 10:15 am

By bringing salespeople precise information on each of their clients and their clients' habits, mobility can improve efficiency. All while allowing an improvement in visibility.

How to invest effectively on social networks
29 Jul, 2013 10:20 am
How to invest effectively on social networks

The effectiveness of social networks as a marketing tool is demonstrated not only in theory, but in reality. That is, as long as businesses define...

Game changing data analysis for the treatment of cancer
21 Jul, 2013 10:30 am
Game changing data analysis for the treatment of cancer

The cancer registration service at Public Health England is creating a highly detailed database of cancer diagnosis and treatment, right from initial symptoms or detection through screening...

Real-time personalisation: rethinking marketing
30 May, 2013 10:12 am
Real-time personalisation: rethinking marketing

Via social networks and mobile phones, manufacturers of consumer goods for the first time have the opportunity to develop a direct relationship with the customer...

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