BY Capgemini
This page was produced by FT2, the advertising department of the Financial Times. The news and editorial staff of the Financial Times had no role in its preparation.

Capgemini IT: GROWTH ACCELERATOR

IT trends spotted and checked by experts

TREND LIBRARY

Digital marketing: Letting data guide your company

In the era of big data, data is flooding the sprawling IT systems of companies. Within a "data driven" strategy, marketing is at the forefront. From market research to initiatives aimed at enhancing customer loyalty, not to mention when a new product is being launched, a thorough analysis of data is imperative. This requires the implementation of data collection, processing and enhancement tools. Utilising such personal data implicitly raises the question of respecting people's privacy.
Vexed Privacy Shield defended by European Commission as deal is inked
18 Jul, 2016 02:49 pm
Vexed Privacy Shield defended by European Commission as deal is inked

The controversial Privacy Shield agreement reached between the European Commission (EC) and the United States does not go far enough to protect European consumers' personal data,...

US authorities consider social media scanning for visitors
6 Jul, 2016 10:35 am
US authorities consider social media scanning for visitors

The US Department of Homeland Security has tabled proposals that could see federal powers introduced to scan all visitors' social media accounts...

Twitter opens up data streams intelligence
24 Jun, 2016 08:00 am
Twitter opens up data streams intelligence

The throughput of data flowing across social networks is immense; Twitter has shared some of the intelligence behind its data engines.

Tesco uses data analytics for smarter shopping
29 Apr, 2016 12:39 pm
Tesco uses data analytics for smarter shopping

The well-known UK supermarket chain has had to move with the times and reinvent many of its core business processes in line with cloud,...

SUBSCRIBE TO THE NEWSLETTER
Nigel Lewis, Meet Nigel Lewis, expert in Business Analytics.
Nigel Guy, Meet Nigel Guy your SI Delivery Excellence, BI & Analytics expert..
John Parkinson, Meet John Parkinson, your Data Governance, Data Quality, Data Strategy, Data Management expert.
Subhinder Dhillon, Meet Subhinder Dhillon, your Financial services, Banking and Insurance expert.
{POPUP_CONTENT}