BY Capgemini
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Capgemini IT: GROWTH ACCELERATOR

IT trends spotted and checked by experts

UK marketing director at eHarmony

eHarmony's UK marketing director, Romain Bertrand - as featured in Marketing Week's Vision 100 2014 - focuses on continuing to differentiate the site in a competitive ever growing online dating marketplace...

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"Consumer journey data gives a real edge"


1 Jun, 2015 09:02 am

Having the right data is essential to maximising marketing campaigns. We hear from Romain Bertrand, UK marketing director at dating business eHarmony, about exactly how the cross-channel consumer journey can be fully understood in order to inform campaigns.


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