The Chinese drone maker DJI is reportedly aiming to raise significant funding on the basis of a $10 billion valuation of its business.
According to Forbes, the company is in advanced talks with several Silicon Valley investors as it looks to build on its position as the world's biggest drone manufacturer.
No official statements have yet been made on the subject by DJI representatives but several sources have confirmed that it is in talks about a major fund-raising process.
In terms of valuation, at $10 billion, the company from Shenzhen is currently well ahead of any of its drone-making rivals elsewhere in the world.
Estimates on DJI's sales for 2014 were put at around $500 million, with that figure potentially set to double over the course of this year.
"We're the David to their Goliath," said Colin Guinn, who worked for DJI but is now chief revenue officer at one its main rivals 3D Robotics.