Consumers are spending more online, even splashing out on big-ticket items such as cars. This has led automakers to dive deeper into the new e-commerce reality by investing in the latest technological innovations to take advantage of online sales platforms. Customers can now take a virtual reality tour of their potential new wheels, inside and out, all from the comfort of their homes, offices, or even on the go, using their mobile devices.
The e-commerce revolution is coming to a car showroom near you. According to Capgemini, 75% of car buyers worldwide are willing to purchase cars online. Globally about 4.5 million vehicles could be sold completely online by 2020, although the majority of buyers currently prefer a "clicks and bricks" combination online and real-world purchase experience.