Immersive Retail: Bridging the gap between online and in-store
Customer demands are evolving so that digital technologies are becoming an integral part of in-store retail shopping. While most customers rely on online and mobile connectivity for shopping, they also still enjoy shopping in physical stores. Immersive retail experiences must thus integrate digital technologies consumers want and use when shopping at brick-and-mortar sales outlets.
A key example of such a technology that offers an extra level of service to in-store shopping is the Bouton Darty®. It allows customers to contact a Darty representative by pressing an actual physical button at the customer's home or a virtual one on a smartphone.
the last holiday season, mobile surpassed desktop shopping visits for
the first time. Yet, according to a Capgemini
survey of 18,000 retail customers in 18 countries, physical
outlets remain the preferred destination for shoppers and 72 percent
of the respondents say instore shopping is "important or very