Why digital technology is breaking the luxury sector's rules
In a global luxury market that is stagnating, brands are looking to digital technology to help catalyse growth. This digital technology, however, is shaking up rules within these institutions, which in some cases date back hundreds of years.
recent BCG study,
e-commerce only accounts for 7% of turnover in the luxury industry,
but 6 out of every 10 sales are influenced by digital technology.