Consumers are spending more online, even splashing out on big-ticket items such as cars. This has led automakers to dive deeper into the new e-commerce reality by investing in the latest technological innovations to take advantage of online sales platforms. Customers can now take a virtual reality tour of their potential new wheels, inside and out, all from the comfort of their homes, offices, or even on the go, using their mobile devices.
customers, especially buyers from Generation X and Y and Millennials
increasingly want to be able to purchase big ticket items such as
cars online. Besides benefiting from the convenience of being able to
buy cars online, they also expect the digital experience to enhance
their purchase in ways that are not possible by visiting a physical
bricks-and-mortar dealerships play a critical role in online car
sales. In many ways, the online sales process complements the
dealership experience and vice versa. Customers may select , finance,
and buy their cars online but still want to finalise their purchase
and pick up their cars at the dealership.
innovators are developing platforms that will help to transform the
digital car-buying experience. Much of the development work for BMW
is done at its research centres around the world, such as its centre
in Palo Alto, California. Other stakeholders include both in-house
and third-party developers of advanced user interfaces (AUIs),
virtualisation, and eventually, artificial intelligence to create the
algorithms that will power online car sales now and in the future.