All segments of the payment chain
are affected, from banks to retailers. Brands are also concerned. By adding loyalty cards
and discount vouchers to the mix, these wallets with enrich customer relations.
In France, four of Apple Pay's partners
have stepped into the centre stage. The banking group BPCE has found an
opportunity to stand out from the crowd, showing its ability to innovate. In
the large-scale retail sector, Carrefour's
Pass cards - which reward customer loyalty - will be made compatible with Apple
Pay. For Orange, Apple Pay will
offer an alternative to Orange Cash, Orange's own mobile phone payment solution
with uses NFC sim card technology. Finally, by signing this agreement with
Apple, Edenred will be able to speed
up the process of digitalising its meal voucher system.