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Capgemini IT: GROWTH ACCELERATOR

IT trends spotted and checked by experts

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With Apple Pay, will mobile payments finally break through?


8 Jul, 2016 10:48 am
All segments of the payment chain are affected, from banks to retailers. Brands are also concerned. By adding loyalty cards and discount vouchers to the mix, these wallets with enrich customer relations. In France, four of Apple Pay's partners have stepped into the centre stage. The banking group BPCE has found an opportunity to stand out from the crowd, showing its ability to innovate. In the large-scale retail sector, Carrefour's Pass cards - which reward customer loyalty - will be made compatible with Apple Pay. For Orange, Apple Pay will offer an alternative to Orange Cash, Orange's own mobile phone payment solution with uses NFC sim card technology. Finally, by signing this agreement with Apple, Edenred will be able to speed up the process of digitalising its meal voucher system. 
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